Scott Plum started his sales career at age 21 in 1987 selling real estate. He founded the Minnesota Sales Institute in 2002 to teach salespeople how to increase their closing ratio, generate more revenue and stop cutting their price to win the business.

He is Professor Plum and host of the podcast “What Salespeople Need to know About Selling” and co-host of a the weekly podcast “Winning at Selling Podcast.”

And is the author of Taking Off into The Wind: Creating Lift Out of Life.

Scott has served as president of the Professional Sales Association (PSA) from 2011-14 and the Sales and Marketing Executives (SME) from 2014-15. And vice president of the National Speakers Association (NSA) in Minnesota from 2015-17.

Very excited man in a MN Vikings helmet cheering.

Main Street Revolution presents

How Businesses Win the AI Search

with Ben Theis

AI is changing how customers search for businesses, services, products, and answers the search tools provide.

For years, businesses focused on appearing at the top of Google’s traditional search results. Today, AI Overviews, chatbots, and generative search tools are increasingly answering questions directly on the screen, often before a user ever clicks a website.

The question is no longer simply, “Does your business rank?”

The new question is, “Will AI recognize, trust, and recommend your business as the answer?”