Rico Paul Vallejos
Chief Creative Officer and
Senior Writer/Consultant

Rico Paul is a freelance copywriter, trainer, and consultant, and created RicoLatino to offer solutions informed by sociolinguistics and cultural anthropology. When a project requires it, he builds ad hoc teams of highly specialized talent to tackle challenging assignments.

About Rico:

World cultures and world languages are two constants in his life. And travel, usually to places where he can at least fake the local language. He’s fully bilingual in American English and Latin American Spanish, learned some French in school and Portuguese in Brazil, and over the years picked up a little Finnish, Italian, and biblical Hebrew and Greek.

He spent most of his life in Europe and the States, returning regularly to his native Argentina. He has work experience in England, Spain, Portugal, Mexico, the United States (including Puerto Rico) and most South American countries.

Besides his marcom, PR, and assessments work, he enjoys being a Conversational Spanish Coach.

Learn More About Rico

Main Street Revolution presents

Step Into Success: An Educational & Inspirational Experience for 2026

with Various Coaches

KEY TOPICS

  • Time Management & Time Blocking – How to manage your time when everything feels urgent
  • Goal Setting & Achievement – Turning ideas into clear, achievable outcomes
  • High-Performance Habits – Building behaviors that actually stick
  • Adapting & Choosing a New Way to Feel – Navigating challenges with resilience and clarity