Bio:
His first career was in clinical therapy and counseling. Jon transferred those communication skills to a business career in sales and sales management. He refocused to change management consulting, training, and coaching.
Jon is Facilitator and Coach at Applied Humanics, and he helps people achieve behavior change and personal growth.
Jon holds undergraduate degrees in Psychology and Sociology, and an advanced degree in Counseling Psychology.
AI is changing how customers search for businesses, services, products, and answers the search tools provide.
For years, businesses focused on appearing at the top of Google’s traditional search results. Today, AI Overviews, chatbots, and generative search tools are increasingly answering questions directly on the screen, often before a user ever clicks a website.
The question is no longer simply, “Does your business rank?”
The new question is, “Will AI recognize, trust, and recommend your business as the answer?”