Bio:
Jennfier Radke, SMS, is an international speaker, author and strategic business leader passionate about helping you and your organization reach their goals. Currently she is the CEO of two digital marketing certification bodies, the National Institute for Social Media (NISM) and Online Markeing Certified Professional (OMCP). These two organizations lead the industry in setting the standards and competencies for individuals working in various areas of online marketing and social media.
AI is changing how customers search for businesses, services, products, and answers the search tools provide.
For years, businesses focused on appearing at the top of Google’s traditional search results. Today, AI Overviews, chatbots, and generative search tools are increasingly answering questions directly on the screen, often before a user ever clicks a website.
The question is no longer simply, “Does your business rank?”
The new question is, “Will AI recognize, trust, and recommend your business as the answer?”