Howie Milstein decided early in his career to question conventional thinking and seek the truth that is rooted in unbiased observation. As in the scientific disciplines, Howie believes that its more meaningful to live an evidence-based life and lead evidence-based communities.
You can find out more about the fabulously interesting Howie Milstein at https://www.lightenupatwork.com/.
AI is changing how customers search for businesses, services, products, and answers the search tools provide.
For years, businesses focused on appearing at the top of Google’s traditional search results. Today, AI Overviews, chatbots, and generative search tools are increasingly answering questions directly on the screen, often before a user ever clicks a website.
The question is no longer simply, “Does your business rank?”
The new question is, “Will AI recognize, trust, and recommend your business as the answer?”