About Ben Theis Ben has always had a passion for supporting local businesses, and Skol Marketing was started as his way of helping these hard-working independent companies. While traveling the […]
AI is changing how customers search for businesses, services, products, and answers the search tools provide.
For years, businesses focused on appearing at the top of Google’s traditional search results. Today, AI Overviews, chatbots, and generative search tools are increasingly answering questions directly on the screen, often before a user ever clicks a website.
The question is no longer simply, “Does your business rank?”
The new question is, “Will AI recognize, trust, and recommend your business as the answer?”